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Retech Wins Bid for China Chain-Store & Franchise Association LMS Project

05 12,2018author:

Zhuxi, one of the great ideologists once said, “Everyone needs to learn, everything needs to learn, anytime needs to learn and everywhere needs to learn.” That is to say, people need to learn all the time. John Seary Brown, chief scientist at Panorama, argues that human who will span the twenty-first century need to learn how to study and how to feel enthusiastic at learning new things. Therefore, in the face of fierce changes in the environment, knowledge renewal is increasingly rapid. Individuals and enterprises must continue to study in order to meet the requirements of the development of the times.

Recently, Retech wins bid for LMS(Learning Management System)Project of China Chain-Store & Franchise Association (CCFA), dedicated to build a customized online learning platform.


China Chain Store & Franchise Association, as the only national trade organization in chain management, was established in 1997 by the Ministry of Civil Affairs. By the end of 2016, there were more than 1000 associate members and about 356,000 chain stores, covering retailing, catering, hotel and service industries. Retailing members sold 3.7 trillion yuan in 2016, accounting for 11.2 percent of the total retail sales of social consumer goods.

In order to better uphold its concept of “guiding the industry, serving the members, repaying society and improving itself”, CCFA hopes to bring greater value over the years in the interaction with member enterprises with a large number of chain industry practitioners on the training of personal knowledge, cases and teaching materials. 

After rounds of communication, CCFA decided to select Retech to build an online learning platform for its members, so as to provide a series of professional training for the members of the association to better maintain in the rights and interests of the industry and the members, and set up a member exchange and cooperation platform. Finally, the ultimate goal is to promote the steady development of chain business.


Retech, as one of China’s outstanding professional knowledge service provider and learning technology leaders, not only has a professional and mature E-Learning R&D team in China, but also accumulates more than 300 customers in industries such as retailing, automobile and financial. Meanwhile, Retech can also combine knowledge service, with competency model and learning path map, in order to provide clients with systematic methods to learn and promote the development of talents.

Retech has fully taken the development needs of CCFA into consideration and responds to its requirements for platform functions with faster, better services through this cooperation. A well-designed customized online learning system were adopted.

“To learn extensively and to seek advice in detail”. Retech hopes that it will widely disseminate the research results of the association in the chain industry in China through this cooperation and to improve the ability level of the practitioners in the chain industry, so as to train all kinds of professional actually needed by the enterprises for the purpose of promoting the chain related professional colleges and universities. Gradually break through the bottleneck of the chain industry, such as employment difficulties, and have a positive and far-reaching impact.